A major development in recent years involves marketers of specific brands developing newsletters and magazines that focus on their brands,issues related to their brands,and the interests of brand purchasers.These are called _____.

Question

Quizplus · Accepted Answer

The term that refers to newsletters and magazines developed by marketers of specific brands that focus on their brands and the interests of brand purchasers is "customized magazines." Therefore, choice C is the best option. The other choices are not specific enough or do not accurately describe this type of marketing tool.

A Major Development in Recent Years Involves Marketers of Specific