A strength of _____ advertising is its ability to avail itself of the reputations and the sometimes bigger-than-life persona of local personalities.

Question

Quizplus · Accepted Answer

Radio advertising has the advantage of using the personalities of local radio hosts or personalities who typically have a strong and dedicated following among their listeners. This can be a valuable asset in building trust and a sense of familiarity with the advertised product or service.

A Strength of _____ Advertising Is Its Ability to Avail