The idea of reciprocity generally defines the nature of interactive media.

Question

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Reciprocity refers to a mutual exchange of value or benefit between parties. In interactive media, users are expected to engage with the content and provide some level of participation, feedback, or data in return for the value or experience provided by the platform or application. This two-way relationship is a fundamental characteristic of interactive media.

The Idea of Reciprocity Generally Defines the Nature of Interactive