___________________ are defined as groups of people who become important to an organization for one reason or another.
A) Cohorts
B) Consumers
C) Publics
D) Audiences
E) Market segments

Question

Quizplus · Accepted Answer

Publics are groups of people who become important to an organization because of their connection or interest in the organization's actions or reputation. Cohorts refer to a group of people who share a similar characteristic, such as age or behavior. Consumers are individuals who purchase goods or services. Audiences are groups of people who gather to listen or view a performance or presentation. Market segments refer to groups of consumers with similar needs or characteristics that a company targets with its marketing efforts.

___________________ Are Defined as Groups of People Who Become Important