Public relations has been seen as the planned effort to influence public opinion,generally through ____________________.
A) press releases
B) video news releases
C) persuasive communication
D) propaganda
E) counseling

Question

Quizplus · Accepted Answer

While press releases and video news releases are commonly used tactics in public relations, they are not the only ways to influence public opinion. Propaganda, which is often associated with manipulation and deceit, is not an ethical approach to public relations. Counseling, while important in building relationships with clients, does not necessarily focus on influencing public opinion. Therefore, persuasive communication is the best choice as it encompasses a variety of tactics, such as media relations, social media engagement, and event planning, all aimed at shaping public opinion in a positive way.

Public Relations Has Been Seen as the Planned Effort to Influence