____________________ are persuasive efforts to inform people and change their behaviors regarding some public good.
A) Infomercials
B) Press Releases
C) Advertisements
D) Social marketing programs
E) none of the above

Question

Quizplus · Accepted Answer

Social marketing programs are specifically designed to promote a public good or behavior change, such as encouraging people to recycle or quit smoking. Infomercials, press releases, and advertisements may not necessarily have the goal of promoting a public good.

____________________ Are Persuasive Efforts to Inform People and Change Their