Question 1

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?
A) To positively influence consumer behaviour
B) To be flexible
C) To consider cost versus value
D) To offer services at a moment's notice
E) To be consistent with their image and strategy

Accepted Answer

H&R Block's ability to quickly piece together new offices, expand existing ones, or alter their design shows that they prioritize flexibility, which allows them to quickly adapt to changes in demand or new opportunities. This flexibility helps them to be more responsive to their customers' needs and ultimately, more successful in their business.

Question 2

To design a good store layout,store managers must:
A) create a store layout that entices customers to purchase more than they had originally planned
B) create an even division between storage space and selling space
C) consider how the store layout will photograph for ads
D) never exceed his or her budget
E) model the store design on its competitors so customers can recognize the layout

Accepted Answer

A good store layout pulls customers around the store and exposes them to more merchandise and increases the likelihood of purchases.

Question 3

The _____ store layout arranges fixtures and aisles asymmetrically.
A) loop
B) racetrack
C) grid
D) suggestive
E) free-form

Accepted Answer

The free-form store layout does not follow a specific grid pattern or path for customers to follow. Instead, fixtures and aisles are arranged asymmetrically to create a more organic and unique shopping experience.

Question 4

The retail "wall" offers the following merchandising benefits except:
A) Is a focal point for seasonal merchandise
B) Effectively sells more high-margin merchandise than floor fixtures
C) Holds minimal merchandise
D) Can present coordinated face-outs with a multiple fashion story in a small space
E) All of these are benefits

Accepted Answer

The retail "wall" does not hold minimal merchandise, in fact, it can hold a significant amount of merchandise. Therefore, option C is incorrect. The rest of the options are valid benefits of using a retail "wall" for merchandising. Therefore, the correct answer is E - all of these are benefits.

Question 5

Another name for the racetrack store layout is the ________ layout.
A) loop
B) convoluted
C) pulsing
D) departmental
E) suggestive

Accepted Answer

The racetrack store layout is also known as the loop layout as it involves displaying merchandise in a loop or oval shape, which allows customers to walk around the store and view various products.

Question 6

Why is it important for stores to be designed with flexibility in mind?
A) It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture
B) Stores with newer designs can respond to seasonal changes without large-scale renovations
C) Customers find it hard to locate merchandise if fixtures are rigid
D) Department managers never know what to expect from the planners' allocations and require the ability to display more merchandise at a moment's notice
E) All of these

Accepted Answer

Stores with flexibility in design can quickly adapt to changing seasons and trends without the need for major renovations, which can save time and money.

Answer: E
 All of the options given are valid reasons why it is important for stores to have flexibility in their designs. It can save money, improve customer experience, and allow for quick adjustments to changing circumstances.

Question 7

When Michelle walked into the store,she saw it was full of rows of self-service counters with tiers of shelves back-to-back.Immediately she knew the store manager had used a _________ store layout.
A) racetrack
B) blocked
C) grid
D) free-form
E) boutique

Accepted Answer

The grid layout is the one that is repetitive.

Question 8

Grid store layouts:
A) are also called loop layouts
B) are cost-efficient
C) encourage impulse purchasing
D) are one of the most aesthetically pleasing designs
E) are described by all of these

Accepted Answer

Grid store layouts are cost-efficient because they maximize the use of space and allow for easy stocking and inventory management.

Question 9

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?
A) Design should consider cost versus value
B) Design should be flexible
C) Design should be consistent with the retailer's strategy
D) Design should include aromatherapy
E) Design should positively influence consumer behaviour

Accepted Answer

The practice of using time-released atomizers that spray a lavender scent in the lingerie department at Bloomingdales in New York is aimed at influencing consumer behavior, by enhancing the customer's shopping experience, soothing shoppers, and ultimately increasing sales. This satisfies the design objective of positively influencing consumer behavior.

Question 10

Maps that describe the location of merchandise based on profitability are called:
A) plan-o-rama
B) planograms
C) strategic locators
D) profitability plans
E) map-o-grams

Accepted Answer

These maps are commonly known as planograms, which provide visual representation and location of merchandise based on their profitability. Planograms help retailers to make informed decisions on product placement, inventory management, and optimize revenue. Options A, C, D, and E do not accurately describe this type of map.

Question 11

The following atmospheric guidelines are true except for:
A) Using lighting to focus on merchandise moves shoppers' eyes to the merchandise and draws customers strategically through the store.
B) Music can control the pace of store traffic, create an image, and attract or direct consumers' attention.
C) As people get older, their sense of smell decreases.
D) Research has shown that warm colours (red and yellow) produce opposite physiological and psychological effects from cool colours (blue and green).
E) Another key use of music and sound is called "environmental sonic merchandising"-focusing sounds on the environmental qualities of fabrics and ingredients.

Accepted Answer

Environmental sonic merchandising is not a recognized concept in atmospheric guidelines, making it the incorrect statement.

Question 12

Which of the following is a general type of store layout design used by grocery and drugstore retailers?
A) Racetrack
B) Loop
C) Free-form
D) Grid
E) Boutique

Accepted Answer

The grid layout is a common and effective store layout design used by grocery and drugstore retailers. It is characterized by aisles arranged in a straight or rectangular pattern, allowing customers to easily navigate through the store and find what they need.

Question 13

Which of the following stores are likely to use a racetrack store layout?
A) Loblaws supermarkets
B) Wal-Mart
C) Marks Work Wearhouse
D) Bluenotes
E) Sears

Accepted Answer

The answer of Which of the following stores are likely...

Question 14

Which of the following is true about the racetrack layout?
A) It is also called the free-form layout
B) It cannot be used in department stores because it makes large stores look cluttered
C) It is not as aesthetically pleasing as the grid layout
D) It encourages impulse purchasing
E) It is described by all of these

Accepted Answer

The racetrack layout is designed to guide customers through the store in a loop, encouraging them to see more products and make impulse purchases.

Question 15

Which of the following statements about a grid store layout is true?
A) The grid layout is very cost-efficient
B) The grid layout is not the most aesthetically pleasing of all of the store layouts
C) There is much less wasted space with a grid layout
D) The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts
E) All of these statements about the grid layout are true

Accepted Answer

The grid layout is cost-efficient, not very aesthetically pleasing, minimizes wasted space, and allows for a greater amount of merchandise on the floor compared to other layouts.

Question 16

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?
A) Racetrack
B) Free-form
C) Loop
D) Boutique
E) Grid

Accepted Answer

The grid store design contains long gondolas of merchandise and aisles in a repetitive manner, creating a grid-like layout. This design is commonly used in supermarkets or other stores where a large amount of inventory needs to be displayed efficiently.

Question 17

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:
A) how often there is a shipment from the distribution center
B) the needs of the customers shopping at the store
C) well trained, design oriented managers
D) the simplicity of the merchandise
E) none of these

Accepted Answer

The needs of the customers shopping at the store should be the determining factor in deciding the trade-off between ease of finding merchandise and providing a varied and interesting layout. It is important to understand the shopping patterns and preferences of customers in order to create an effective store layout that will lead to increased sales and customer satisfaction.

Question 18

Which of the following is not considered an objective to be met when designing a store?
A) The design should be consistent with image and strategy
B) The design should be inexpensive
C) The design should be meet legal requirements
D) The design should control maintenance costs
E) The design should positively influence consumer behaviour and increase sales

Accepted Answer

While cost considerations are important when designing a store, being inexpensive is not necessarily an objective in and of itself. The overall objective is to create a store design that is consistent with the retailer's image and strategy, meets legal requirements, controls maintenance costs, and positively influences consumer behavior to increase sales.

Question 19

When Herman entered the department store,the first thing he noticed was a marbleized path that led him to the various departments.Each of the departments had specials placed so as to draw him into the department.He recognized a ________ store layout.
A) free-form
B) random
C) grid
D) racetrack
E) boutique

Accepted Answer

The goal of a racetrack layout is to get people to visit the various departments in the store.

Question 20

Which of the following rules of thumb are important when designing an effective store layout?
A) Do not limit the layout design to long rows of racks and shelves
B) Never use ramps
C) Do not divide the store into small boutiques
D) Maintain all displays at eye level
E) All of these

Accepted Answer

Ramps and displays of different heights are a good way to break up monotony. A small boutique arrangement is fine as long as it isn't overused.

Quiz 6: Store Design, layout, and Visual Merchandising Strategy

H&R Block opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices or alter the design for a unique space in a matter of hours.This ability is an example of which of the following objectives?

To design a good store layout,store managers must:

The _____ store layout arranges fixtures and aisles asymmetrically.

The retail "wall" offers the following merchandising benefits except:

Another name for the racetrack store layout is the ________ layout.

Why is it important for stores to be designed with flexibility in mind?

When Michelle walked into the store,she saw it was full of rows of self-service counters with tiers of shelves back-to-back.Immediately she knew the store manager had used a _________ store layout.

Grid store layouts:

Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?

Maps that describe the location of merchandise based on profitability are called:

The following atmospheric guidelines are true except for:

Which of the following is a general type of store layout design used by grocery and drugstore retailers?

Which of the following stores are likely to use a racetrack store layout?

Which of the following is true about the racetrack layout?

Which of the following statements about a grid store layout is true?

Which store design contains long gondolas of merchandise and aisles in a repetitive manner?

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Which of the following is not considered an objective to be met when designing a store?

When Herman entered the department store,the first thing he noticed was a marbleized path that led him to the various departments.Each of the departments had specials placed so as to draw him into the department.He recognized a ________ store layout.

Which of the following rules of thumb are important when designing an effective store layout?