Bloomingdales in New York uses time-released atomizers that spray a lavender scent in the lingerie department.The managers say it enhances the customer's shopping experience,soothes shoppers,and increases sales.Which of the following design objectives would this practice most likely satisfy?
A) Design should consider cost versus value
B) Design should be flexible
C) Design should be consistent with the retailer's strategy
D) Design should include aromatherapy
E) Design should positively influence consumer behaviour

Question

Quizplus · Accepted Answer

The practice of using time-released atomizers that spray a lavender scent in the lingerie department at Bloomingdales in New York is aimed at influencing consumer behavior, by enhancing the customer's shopping experience, soothing shoppers, and ultimately increasing sales. This satisfies the design objective of positively influencing consumer behavior.

Bloomingdales in New York Uses Time-Released Atomizers That Spray a Lavender