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Talbots Is a Catalogue and a Specialty Store Retailer

Question 6

Multiple Choice

Talbots is a catalogue and a specialty store retailer.Its target market is 35-to-55-year-old women.Sixty percent of its customers are college-educated with an average family income of $75,000.Talbots offers private brands,moderate to better-priced women's classic apparel,shoes,and accessories.Its stores are located in village locations and upscale regional malls.Synergies among the store,catalogue and website operations provide a competitive advantage over other retailers.This is a description of Talbots':


A) retail strategy
B) marketing objective
C) merchandise budget plan
D) mission statement
E) organizational structure

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