Positioning is the process of:

Question

Quizplus · Accepted Answer

Positioning involves creating and supporting a clear and distinct image for a brand in the minds of the target audience. This image is what differentiates the brand from competitors and makes it stand out in the market. Positioning involves identifying the key benefits and attributes of a product or service and communicating them to the target audience through various marketing channels. Acquiring a lease, finding a retail location site, negotiating payments, and performing a situation audit are important aspects of retail operations, but they are not directly related to the process of positioning.

Positioning Is the Process Of