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Customers That Shop at Books-A-Million Find That It Has a Marvellous

Question 24

Multiple Choice

Customers that shop at Books-A-Million find that it has a marvellous selection of books with a helpful and friendly staff.In addition,they can enjoy a peaceful place to read while sipping a cappuccino at the in-store coffee shop.Their perception of the store indicates its ______________ strategy.


A) imaging
B) perceptual retailing
C) positioning
D) retail feedback
E) visual merchandising

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