A multichannel retailer is one that:
A) works with other retailers who are in the channel
B) channels all assortments through the stores
C) sells merchandise or services through more than one channel
D) buys merchandise from multiple channels to sell in the stores
E) is a combination of single-channel retailers

Question

Quizplus · Accepted Answer

A multichannel retailer sells merchandise or services through more than one channel, such as physical stores, e-commerce websites, mobile apps, or catalogs. This approach allows customers to choose the channel that is most convenient for them while providing retailers with more opportunities to reach their target audience, increase sales, and build brand loyalty. Other options listed in the answer choices (A, B, D, and E) do not accurately describe a multichannel retailer.

A Multichannel Retailer Is One That