Milton loves books and often shops at Chapters.At the beginning of the year,he enrolled in their rewards program where he would get discounts off the purchases he made throughout the year.Which of the following best demonstrates this type of approach to customer retention?
A) Community
B) Sales promotion
C) Frequent shopper program
D) Personalization
E) Special customer service

Question

Quizplus · Accepted Answer

Milton enrolled in a rewards program which offers him discounts on his purchases throughout the year, indicating that Chapters is using a frequent shopper program to retain customers.

Milton Loves Books and Often Shops at Chapters