Marty buys and sells used records and concert posters.Marty has hundreds of loyal customers who he will call on the phone when a specific record comes in,as he maintains a simplistic database on his old Commodore 64 computer.Marty is participating in:
A) frequent shopper programs
B) special customer sales promotions
C) gaining competitive advantage
D) special customer services
E) 1-to-1 retailing

Question

Quizplus · Accepted Answer

Marty's method of keeping track of customer preferences and notifying them of specific items is an example of 1-to-1 retailing, which involves personalized marketing and communications to individual customers based on their specific preferences and behaviors.

Marty Buys and Sells Used Records and Concert Posters