National brands are also called _______________ brands.
A) manufacturer
B) private-label
C) exclusive
D) generic
E) distributor

Question

Quizplus · Accepted Answer

National brands are products that are marketed under a company's own name or brand. They are also called manufacturer brands because the product is produced and sold by the manufacturer, who also manages the marketing and promotion of the brand. This is in contrast to private-label brands, which are owned and sold by retailers under their own brand name, and generic brands, which are sold under a generic name with no branding. Exclusive brands are those that are only sold by one retailer, but can be either national or private-label brands. Distributor brands are those that are sold by third-party distributors, but can also be national or private-label brands.

National Brands Are Also Called _______________ Brands