Which of the following type of brands would a retailer normally expect to get the lowest gross margin?
A) National brands
B) Private-label brands
C) Exclusive brands
D) Generic brands
E) Unique brands

Question

Quizplus · Accepted Answer

National brands are typically well-known and have a strong reputation, which means they can command higher prices. Retailers may have to pay higher wholesale costs for these brands, resulting in a lower gross margin. Private-label, exclusive, and generic brands are typically created and sold at lower prices, providing retailers with higher margins. Unique brands may vary in margins depending on their pricing and uniqueness in the market.

Which of the Following Type of Brands Would a Retailer