Which of the following is true about licensed brands?
A) Licensed brands' market share has grown large in recent years
B) There is always a fee associated with licensing the right to use a name
C) Owners of trade names have gotten into the licensing business
D) A licensee can be a retailer
E) All of these are true

Question

Quizplus · Accepted Answer

A) Licensed brands' market share has grown large in recent years - This is true as more companies are choosing to license brands instead of creating their own.
B) There is always a fee associated with licensing the right to use a name - This is true as the licensor charges a fee for the use of their brand.
C) Owners of trade names have gotten into the licensing business - Many owners of trade names are licensing their brands to generate additional revenue.
D) A licensee can be a retailer - This is true as retailers may want to sell products under a popular licensed brand name. 
Therefore, all of the options are correct making E the correct answer.

Which of the Following Is True About Licensed Brands