When given a choice between a national brand of jeans and a private-label brand,the buyer for a chain of mall specialty stores might choose the private-label brand:
A) to prevent its customers from comparison shopping
B) to limit its store traffic to qualified buyers
C) to increase its sales expenses
D) to increase its merchandising flexibility
E) for all of these reasons

Question

Quizplus · Accepted Answer

In a mall situation where several stores carry national brands, consumers who are attracted by brands rather than the store do not develop store loyalty and will comparison shop for the best prices.

When Given a Choice Between a National Brand of Jeans