Why have some traditional manufacturers like Calvin Klein and Nike become retailers?
A) They have total control over the way their merchandise is priced, promoted, and merchandised.
B) These manufacturers/retailers can use these stores to test new merchandise and concepts.
C) They can use their stores as a showcase for the public which can enhance the manufacturer's image.
D) These stores create a name recognition and synergy between the manufacturer and the retailer that can benefit both parties.
E) All of these.

Question

Quizplus · Accepted Answer

All of these reasons are valid motivations for traditional manufacturers to become retailers. By owning their own stores, they can have greater control over the entire customer experience and use the retail space as a way to test new products or showcase their brand image. Additionally, having their own retail stores can create a mutually beneficial relationship between the manufacturer and the retailer, as both parties can benefit from increased name recognition and brand synergy.

Why Have Some Traditional Manufacturers Like Calvin Klein and Nike