Which of the following best describes a category?
A) The smallest unit available for keeping inventory
B) An assortment of SKUs that the customer sees as reasonable substitutes for each other
C) The unit of inventory least affected by seasonal trends
D) The largest unit available for keeping inventory
E) An assortment of complementary SKUs

Question

Quizplus · Accepted Answer

A category is a group of products that a customer perceives as providing similar wants or needs and can be seen as reasonable substitutes for each other. It is not the smallest or largest unit of inventory, nor is it necessarily least affected by seasonal trends. While some categories may include complementary SKUs, this is not the defining characteristic of a category.

Which of the Following Best Describes a Category