Which of the following statements is true about the basic unit of analysis for making merchandise decisions?
A) For a pet storeowner, books on the care and feeding of birds would be an example of a category
B) Retailers and their vendors typically use the same methods for identifying categories
C) The composition of a category must be determined by the manufacturer in order to be logical
D) Custom wheels would not be a category for a tire retailer
E) Categories are never defined by brand names

Question

Quizplus · Accepted Answer

The composition of a category is best determined by the consumer, which is why consumer brands are often treated as individual categories. Vendors and retailers often may not use the same method for identifying categories.

Which of the Following Statements Is True About the Basic