During the maturity stage of the category life cycle,:
A) the target market is middle-income adopters
B) the promotion is informative in nature
C) the level of variety is probably the greatest
D) distribution intensity is limited
E) a penetration or skimming pricing strategy is implemented

Question

Quizplus · Accepted Answer

During the maturity stage of the category life cycle, the market has reached a high level of saturation, resulting in a high level of variety in the products available to consumers. Additionally, competition is high, so companies often differentiate their products to stand out.

None of the other options are correct in the context of the maturity stage of the category life cycle. Middle-income adopters, informative promotion, limited distribution intensity, and penetration/skimming pricing strategies could apply to other stages of the life cycle, but not specifically to maturity.

During the Maturity Stage of the Category Life Cycle