Which of the following is a good reason for adopting category management?
A) The merchandising functions for the category would be in the hands of several different buyers' staff
B) The store's assortment is represented by the "best" combination of sizes and vendors, that is, the one that will get the most profit from the allocated space
C) Every SKU within the category will be expected to generate an equal level of sales, profit, and turnover
D) The category captain can collude with the retailer to fix prices and block smaller brands from access to shelf space
E) All of these are good reasons
Correct Answer:
Verified
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Q7: During the maturity stage of the category
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Q11: Which of the following are an example
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