Top management sets the merchandise direction for the company by:
A) defining the target market
B) establishing the performance goals
C) deciding which merchandise classifications deserve more emphasis
D) deciding which merchandise classifications deserve less emphasis
E) all of these

Question

Quizplus · Accepted Answer

All of these statements are correct. Top management sets the overall direction for the company's merchandise strategy by determining the target market, defining performance goals, and identifying which product categories should receive more or less emphasis.

Top Management Sets the Merchandise Direction for the Company By