A retailer's role in the distribution channel is to:
A) act as the liaison between manufacturers and wholesalers
B) buy merchandise exclusively from the manufacturers
C) negotiate with consumers through a series of focus groups
D) satisfy the needs of the consumers
E) sell to wholesalers

Question

Quizplus · Accepted Answer

A retailer's primary goal is to satisfy the needs of consumers by providing them with the products they want and need. Retailers serve as the final step in the distribution channel and are responsible for selling goods to consumers either in physical stores or online.

A Retailer's Role in the Distribution Channel Is To