______________ is when a firm performs more than one set of activities in the channel.
A) Channel diversification
B) Distribution channel
C) Horizontal integration
D) Vertical development
E) Vertical integration

Question

Quizplus · Accepted Answer

Vertical integration is when a firm performs more than one set of activities in the channel, such as owning a manufacturing facility and a retail store. This allows for greater control over the supply chain and can lead to increased efficiency and cost savings.

______________ Is When a Firm Performs More Than One Set