The intensity of competition is greatest among retailers when:
A) price dominates the retail mix
B) they are located near each other and offer similar retail offerings
C) they are located near each other and target the same customer
D) they are located far from each other and offer similar retail offerings
E) they are located far from each other and target the same customer

Question

Quizplus · Accepted Answer

When retailers are located near each other and offer similar retail offerings, the competition is intense because customers can easily compare prices and products, leading to increased rivalry.

The Intensity of Competition Is Greatest Among Retailers When