Delia was delighted to see that the local Shoppers Drug Mart carried milk,bread,and snacking crackers.Her delight indicates she has never seen:
A) a deep product assortment
B) an acceptable merchandising mix
C) a retail mix
D) scrambled merchandising
E) this type of intratype competition

Question

Quizplus · Accepted Answer

Delia's delight suggests that she was surprised to see a combination of products that is not typically associated with one another (in this case, milk, bread, and snacking crackers). This is known as scrambled merchandising, where retailers carry unrelated product categories in an attempt to differentiate themselves from competitors and appeal to a wider range of customers. A deep product assortment (choice A) refers to the extensive range of products within a single category that a retailer offers, while an acceptable merchandising mix (choice B) refers to the combination of products within a single category that a retailer offers. A retail mix (choice C) refers to a combination of merchandise, pricing, location, and communication that retailers use to create a desired image and meet the needs of their target market. Intratype competition (choice E) refers to competition among similar retailers or businesses.

Delia Was Delighted to See That the Local Shoppers Drug