The competition between the same types of retailers is called:
A) indirect competition
B) intertype competition
C) intratype competition
D) scrambled merchandising
E) vertical integration

Question

Quizplus · Accepted Answer

In this scenario, the competition is occurring between retailers of the same type (i.e. selling similar products) which is referred to as intratype competition. Indirect competition refers to competition between retailers selling different, but related products; intertype competition refers to competition between retailers selling different types of products; scrambled merchandising refers to when a retailer sells products outside of their traditional product line; and vertical integration refers to a company owning multiple stages of the supply chain.

The Competition Between the Same Types of Retailers Is Called