When developing the _________________ for his new salon,George decided to obtain a long-term competitive advantage over other salons by offering longer hours,better prices,a well trained staff and half-price perm day every Thursday to attract customers.
A) selling concept
B) business cycle
C) retail strategy
D) focal point orientation
E) marketing concept

Question

Quizplus · Accepted Answer

A retail strategy statement identifies the target market, the merchandise and services, and how the retailer will build a long-term advantage over its competitors. All three of these elements are present in the question.

When Developing the _________________ for His New Salon,George Decided to Obtain