The first step of frequency value planning is to _____.
A) define the hypothesis
B) state the objectives
C) conduct a situation analysis
D) state the budget constraints
E) estimate the exposure utility for each level of vehicle exposure
Correct Answer:
Verified
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Q73: _ indicate(s)the total coverage,or duplicated audience,exposed to
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Q78: _ is based on the premise that
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A) reach
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