Starch Readership,Bruzzone tests,and Burke day-after recall tests are techniques for measuring _____.
A) recognition and emotions
B) recognition and recall
C) emotions and recall
D) emotions and responses
E) persuasion

Question

Quizplus · Accepted Answer

Starch Readership, Bruzzone tests, and Burke day-after recall tests are all methods used in advertising research to measure recognition and recall of advertisements. They assess the ability of individuals to remember details about an advertisement after exposure to it.

Starch Readership,Bruzzone Tests,and Burke Day-After Recall Tests Are Techniques for Measuring