The Chicago Cubs have extremely loyal fans (consumers)even though they have not won a national championship for over 100 years.This is because they connect with consumers by creating a strong emotional bond.The "Cubs" brand is an example of a(n)_____.
A) lovemark
B) logo
C) loyalty-brand
D) insignia
E) badge

Question

Quizplus · Accepted Answer

A lovemark is a brand that has created an emotional connection with its consumers, inspiring loyalty and devotion even beyond what rational factors might explain. The Chicago Cubs' famous long-standing popularity despite a dearth of championship wins exemplifies this kind of emotional pull, making "Cubs" a classic lovemark. Logos, insignias, and badges are all visual representations of a brand, while "loyalty-brand" is not a widely recognized term.

The Chicago Cubs Have Extremely Loyal Fans (Consumers)even Though They