Using self-report measurement,a researcher uses cartoon-like characters to represent different emotions and emotional states,and asks respondents to select the cartoon character depicting the emotional state that best reflects their emotional reaction to an advertisement.This is an example of _____ self-reports.
A) verbal
B) projective
C) audio
D) visual
E) psychological

Question

Using self-report measurement,a researcher uses cartoon-like characters to represent different emotions and emotional states,and asks respondents to select the cartoon character depicting the emotional state that best reflects their emotional reaction to an advertisement.This is an example of _____ self-reports.
A) verbal 
B) projective 
C) audio 
D) visual 
E) psychological

Quizplus · Accepted Answer

This is an example of visual self-report as respondents are selecting cartoon characters to represent their emotional states.

Using Self-Report Measurement,a Researcher Uses Cartoon-Like Characters to Represent Different