The key issue in the research on the predictive ability of ComScore ARS' Share of Choice scores was whether these scores accurately predict the magnitude of _____ gain (or loss)following advertising.
A) share-of-voice
B) market-share
C) return on investment
D) audience
E) consumer awareness

Question

Quizplus · Accepted Answer

The research was focused on whether ComScore ARS' Share of Choice scores accurately predict the magnitude of market-share gain (or loss) following advertising. Share of voice, return on investment, audience, and consumer awareness were not mentioned as the focus of the research.

The Key Issue in the Research on the Predictive Ability