A test commercial received an ComScore ARS' Share of Choice score of 1.2.What does this mean?
A) This commercial is likely to result in a 20 percent increase in market share.
B) This commercial is likely to result in market-share gains between 1 and 2 percent.
C) This commercial is probably incapable of driving market-share gains.
D) This commercial is probably incapable of catching consumers' attention.
E) The score for this commercial is defined as elastic.
Correct Answer:
Verified
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