Panel members who use their handheld scanners to enter any coupons used and to record all store deals and in-store features that influenced their purchasing decisions are taking part in _____.
A) ACNielsen's ScanTrack
B) the TRACE Method
C) the Emotional Measurement System
D) the Hawthorne Experiment
E) IRI's BehaviorScan

Question

Quizplus · Accepted Answer

ACNielsen's ScanTrack is a service that uses handheld scanners to collect point-of-sale (POS) data, including coupon usage and in-store features, to help companies understand consumer behavior and track sales trends.

Panel Members Who Use Their Handheld Scanners to Enter Any