Diminished effectiveness of advertising as GRPs accumulate over time is referred to as _____.
A) burnout
B) wearout
C) decay rate
D) overexposure
E) irritation

Question

Quizplus · Accepted Answer

Wearout refers to the point at which the target audience grows tired of the advertising and becomes less responsive to it, leading to a diminished effectiveness of advertising as GRPs accumulate over time. Burnout refers to a point where advertising expenditures become too high and return-on-investment decreases. Decay rate refers to the rate at which advertising impressions decrease over time. Overexposure refers to the audience being exposed to the same advertisement too frequently. Irritation refers to the negative reaction of the audience to the advertisement.

Diminished Effectiveness of Advertising as GRPs Accumulate Over Time Is