A conclusion drawn from ARS' testing of various commercials for a Campbell's Soup Company brand (i.e.,V8 vegetable juice)about the functioning and effectiveness of advertising states that _____.
A) ad weight is positively related to sales regardless of the advertising content
B) ad copy does not have to be distinctive
C) the selling power of advertising wears out over time
D) rational appeals are more effective than emotional appeals
E) television ads are more effective than radio ads

Question

Quizplus · Accepted Answer

The conclusion drawn from ARS' testing is that the selling power of advertising wears out over time. This suggests that even effective ads will lose their impact if they are repeatedly aired without refreshing or updating the ad copy. None of the other answer choices are supported by the information given.

A Conclusion Drawn from ARS' Testing of Various Commercials for a Campbell's