Sales promotion can be used to offset competitors' advertising and sales-promotion efforts.

Question

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Sales promotion can be an effective tool to counteract competitors' marketing activities and grab the attention of potential customers. By offering special discounts, bonus offers, or limited-time deals, a company can incentivize consumers to choose its products or services over those of competitors who may also be running promotions. Additionally, sales promotion can help to increase brand awareness, generate buzz, and encourage impulse purchases, all of which can help to gain a competitive advantage in the market.

Sales Promotion Can Be Used to Offset Competitors' Advertising and Sales-Promotion