Consumers obtain _____ benefits when taking advantage of sales promotion offers,including a sense of being a wise shopper,and/or a need for stimulation and variety.

Question

Quizplus · Accepted Answer

Hedonic benefits refer to the emotional and sensory aspects of a purchase, and taking advantage of sales promotion offers can provide a sense of excitement and variety for consumers.

Consumers Obtain _____ Benefits When Taking Advantage of Sales Promotion