Large retail chains,unlike smaller chains,are able to merchandise their own _____ brands,and because these brands can be sold at lower prices than manufacturers' comparable brands,large chains are able to use their brands to satisfy the needs of price-sensitive consumers while selling manufacturers' brands at their normal price and pocketing the trade allowance as extra profit.

Question

Quizplus · Accepted Answer

The sentence states that large retail chains are able to merchandise their own brands, which means that they are able to create their own products that are sold under their own brand name (private label). This allows them to sell these products at lower prices compared to manufacturers' brands, which appeals to price-sensitive consumers. Therefore, the best choice is B) private.

Large Retail Chains,unlike Smaller Chains,are Able to Merchandise Their Own