In order to avoid paying slotting allowances,a manufacturer can _____.

Question

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Slotting allowances are fees paid by manufacturers to get their products placed on shelves. To avoid these, a manufacturer can invest in a "pull" strategy to create consumer demand that pressures retailers to stock the product, invest in R&D to create innovative products that retailers will want to stock without fees, or simply refuse to pay them, though this last option may have consequences in terms of product placement.

In Order to Avoid Paying Slotting Allowances,a Manufacturer Can _____