Which of the following is NOT a factor accounting for the shift from consumer advertising to promotion?

Question

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The shift from consumer advertising to promotion is influenced by factors such as increased retailer power, reduced brand loyalty, a focus on short-term results, and consumer responsiveness. Reduced brand parity and price sensitivity (C) would not account for this shift; in fact, increased brand parity and price sensitivity are factors that contribute to the shift towards more promotional activities.

Which of the Following Is NOT a Factor Accounting for the Shift