Trade promotions are most effective when _____.

Question

Quizplus · Accepted Answer

Trade promotions are designed to stimulate immediate sales, so their effectiveness is best gauged by the immediate impact they have on sales. While long-term perspectives are important, the primary goal of trade promotions is to generate immediate sales. Using them during off-peak seasons and maximizing the retailer's efforts and cost are also important considerations, but these are secondary to generating immediate sales. Having trade promotions constant throughout the year may also lead to promotion fatigue among customers and retailers, reducing their effectiveness.

Trade Promotions Are Most Effective When _____