For brands holding larger market shares,the deal-elasticity coefficient generally is _____ it is for smaller-share brands.

Question

Quizplus · Accepted Answer

Larger market-share brands have more loyal customers and a stronger market position, so they are less likely to be affected by deals or discounts than smaller-share brands. Therefore, their deal-elasticity coefficient is generally smaller than it is for smaller-share brands.

For Brands Holding Larger Market Shares,the Deal-Elasticity Coefficient Generally Is