Informing consumers is point-of-purchase's most basic communications function.

Question

Quizplus · Accepted Answer

Point-of-purchase is a marketing strategy that aims to influence purchase decisions at the physical location where the product is sold. One of its primary functions is to inform consumers about the product features, benefits, price, and other relevant information to help them make an informed purchase decision. Therefore, informing consumers is the most basic communications function of point-of-purchase.

Informing Consumers Is Point-Of-Purchase's Most Basic Communications Function