The _____ phase of personal selling is critical because it is the phase within which the salesperson makes a first impression.

Question

Quizplus · Accepted Answer

The approach phase is the first contact between the salesperson and the customer, and it is during this phase that the salesperson makes the first impression. The approach includes factors such as greetings, introduction, and initial conversation, which can influence the customer's perception of the salesperson and set the tone for the rest of the sales process.

The _____ Phase of Personal Selling Is Critical Because It