A newspaper wants a saleswoman to increase her subscription sales. According to goal-setting theory, which of these goals will MOST likely to be effective in motivating this saleswoman?

Question

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Setting a specific and challenging goal (selling five new subscriptions per week) is the most effective way to motivate someone using goal-setting theory. Option A is too vague and does not provide a challenging goal. Option C is not specific enough and does not set a measurable goal. Option D is a motivational statement but does not provide a specific goal.

A Newspaper Wants a Saleswoman to Increase Her Subscription Sales