The sales process at Xerox typically follows the six stages of the personal selling process.During the first stage, Xerox identifies potential clients through __________.

Question

Quizplus · Accepted Answer

The first stage of the personal selling process at Xerox involves identifying potential clients through responses to advertising, referrals, and telephone calls. This is a common practice in the industry and allows the company to target individuals or organizations that have shown interest in their products or services. Other options, such as visiting competitors' customers or using agreements with local repair shops, may be used at later stages of the sales process but are not specifically mentioned as part of the first stage. Selling printer paper with the Xerox watermark may be a marketing tactic but is not directly related to identifying potential clients.

The Sales Process at Xerox Typically Follows the Six Stages